The Salesforce Journey of Mira Shah. Read how she transitioned from a Digital Front End Developer to a National CRM Manager.
How I became a National CRM Manager – My Salesforce Journey
Why Should You Invest in Customer Experience?
Customer experience can no longer be considered just a buzzword or a marketing activity. The customer’s today are highly connected, have high expectations and are prone to switch loyalties. Providing them with the experience they expect will be a major…
4 Simple Ways To Help Your Team To Start Focusing On Customer Experience
A good employee experience leads to a good customer experience. What is exactly meant by that? Let’s answer that by asking the question, whose responsibility customer experience really is. Is it marketing’s or sales’? Is it that of the suits…
How to create a memorable customer experience in a B2B context?
While working on this article, the working title was, “How to create a ‘winning’ customer experience in a B2B context?” One of the things efficient marketing teaches us is - semantics. They matter. WHAT DOES A MEMORABLE CUSTOMER EXPERIENCE MEAN?…
What to expect from Agile Marketing
Agile marketing is no longer just a buzzword. For strong marketing organisations, it has become a way of working. We explore the prerequisites of an agile marketing team and the outcome you can expect if you truly become an agile organisation.…